UX Designer
Artist
Finding Y u Lem ns
Introducing Finding You Lemons, a recent project developed for local grocery store Lemons Grocery. This innovative application is designed to make shopping at the store easier and more efficient for customers, providing them with a seamless in-store experience. With Finding You Lemons, customers can easily locate items within the store, manage their shopping list, and navigate the store, making their shopping experience more convenient than ever.
Pr ject Overview
Project Duration
August 2024 - October 2024
Role
UX Designer
Problem
Grocery store shopping is time-consuming and difficult to locate products in store.
Goal
To identify challenges faced when grocery shopping in store and to mitigate these problems with an easy-to-use application that allows customers a more time-efficient and seamless in-store shopping experience.
IT ALL STARTS WITH AN IDEA...
...THAT LEADS TO DEFINING THE FOCUS...
...TO HELP CREATE A BEAUTIFUL DESIGN...
...TO TEST WITH REAL USERS...
...TO FINALLY LAUNCH THE FINAL PRODUCT.
UNDERSTANDING THE USER
Grocery shopping in-store is time-consuming.
Groceries are hard to locate in store.
Grocery stores all have different layouts.
Hard to tell when items are in or out of stock.
User Pain Points
USER RESEARCH
Through user interviews and surveys, valuable insights into user pain points and experiences were gained. With this information, user personas and journey maps were created to better understand the needs and goals of the users. A competitive audit was conducted which included Kroger, Walmart and Publix to ensure that the designs are aggressive within the market.
Pers na: Mary
Problem Statement: Mary is a Naval Flight Officer who needs an easier way to locate items and navigate a grocery store because she has limited free time and needs to be able to shop easily and efficiently.
Demographics
Age: 27 Education: USNA graduate Hometown: Cleveland, OH Family: Husband Occupation: Naval Flight Officer
User Story
Mary is a Naval Flight Officer. She spends long hours working and experiences daily changes in her work schedule. Her husband is in a different military branch so on weekends they take turns traveling to visit one another, leaving Mary with little free time. Mary really enjoys cooking for her and her husband and experimenting with new recipes but often finds it difficult to manage her time efficiently when shopping in store. She does not find the layout of grocery stores easy to navigate and finds herself wandering around the store and asking for help to find new items for her recipes.
Goals
- Find a more time-efficient way to shop in person at a grocery store - Spend less time wandering around the grocery store looking for items
Frustrations
- Busy and ever-changing work schedule - Difficulty locating groceries due to confusing store layout - Long-distance relationship with her husband
Design
User Journey Map
By understanding how users interact with Lemons Grocery store app, data-driven improvements to the UX design can be made. See how Mary might experience the Finding You Lemons app to make sure that her goals are met at every touchpoint on her journey.
High-Fidelity Prototype
Transforming the low-fidelity prototype was a key step in the design process. I'm thrilled to unveil my high-fidelity prototype, which has been meticulously crafted after user experience refinements. It encapsulates both aesthetic appeal and functional performance, paving the way for an improved interaction design.
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Wireframes
The UX Design process started with a deep understanding of users' needs, motivations, and frustrations. My design process followed a structured approach, from creating paper and digital wireframes to low-fidelity prototypes prior to the first round of usability studies. In this UX design project, I aimed to simplify the shopping experience for users by creating customizable shopping lists. The design allows easy organization by aisle, making it intuitive for users to find what they need. Additionally, I integrated a navigable store map, making it effortless to shop in various stores with different layouts.
Usability Studies
My research, driven by detailed usability studies, revealed critical insights from participants regarding the shopping list creation process. Many users reported confusion and desired a simplified method. In response to this feedback, I designed a static button on the homepage, enabling a quick and intuitive way for users to create their shopping lists right from the start.
Moving Forward
The journey through this design project has been incredibly rewarding. I found great satisfaction in addressing user challenges and making a positive impact on their everyday lives. As I look to the future, my ambition is to introduce more innovative features in the app, including a predictive tool that gauges how busy grocery stores are, helping users plan their shopping trips better.